RELEX Explainer Video
This explainer video was created as part of the Unified Space & Assortment Campaign to showcase how RELEX helps businesses simplify assortment planning.
Concept & Story
The video was structured to break down complex information into simple, digestible segments, guiding the viewer through the solution step by step.
Design
A clean and modern visual style was used, aligned with RELEX’s brand identity. Animated elements were designed to complement the live footage without overpowering it.
Motion
Smooth transitions and controlled pacing were used to maintain flow and ensure clarity, while motion was used purposefully to highlight key information.
Styleframes
Styleframes developed to define the visual direction, layout, and overall look of the animation. Each frame was designed to align with the brand identity while ensuring clarity and strong visual hierarchy.
The Challenge
Translating complex, data-driven retail processes into simple, visually engaging content, while seamlessly integrating animation with existing footage and maintaining brand consistency.
The Solution
A clean, structured explainer that uses purposeful motion, minimal design, and clear storytelling to guide the viewer through key features and benefits.
Final Video
The final video successfully combines live-action and motion design to deliver a clear, engaging, and professional explainer. It simplifies complex information while maintaining a strong visual identity aligned with the RELEX brand.
Hey Kiran,This is great thank you! Really appreciate all the work you’ve put into this.
Jess Thomas
Mascot animation for RELEX
In addition to this project, I developed a mascot animation for RELEX, focusing on creating a more engaging and approachable brand presence through character-driven motion.
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